What Event Organizers Really Want in a Speaker (And How to Get Invited Back)
What do event organizers *really* want in a speaker - and how can you position yourself to be the one they rave about (and invite back)?
In this episode, I pull back the curtain on what truly matters to event organizers. Yes, being a dynamic speaker on stage is important, but it's only part of the equation. The rest? It happens behind the scenes.
Drawing from years of working directly with events and conferences, I share the top three qualities organizers consistently look for in speakers and how you can embody them:
**1. Be a Dream to Work With Behind the Scenes**
Professionalism isn't just appreciated; it's expected. From submitting your materials on time, to showing up early for tech checks, to being responsive throughout the planning process - small actions build your reputation as someone organizers trust and recommend.
**2. Customize Your Talk for Their Audience**
A great talk isn't a one-size-fits-all. The best speakers tailor their message to the specific audience in the room. I give you practical tips for adapting your topic so it aligns with the goals and challenges of attendees and stands out in the speaker selection process.
**3. Lead with Value—Not a Sales Pitch**
Yes, you can grow your business through speaking, but you have to do it the right way. Learn how to be seen as a generous expert who leaves the audience inspired, not sold to (and leaves the organizer relieved and impressed).
The key takeaway? If you want to be the kind of speaker who gets booked again and again, it’s about more than just what you *say* - it’s about who you are throughout the entire process.
If you're ready to elevate your message and become that speaker, you can find ways to work with us at speakingyourbrand.com.
Be sure to follow the podcast on Apple Podcasts or Spotify so you don’t miss upcoming episodes packed with strategies and inspiration just for you.
For interviews and longer episodes, check out the Speaking Your Brand podcast.
The script was generated by AI based on past Speaking Your Brand podcast episodes, proprietary frameworks, and years of experience coaching clients on public speaking and thought leadership. Powered by a custom Retrieval-Augmented Generation (RAG) system, the script pulls from a rich library of our expert insights and methodologies. The final episode is voiced using host Carol Cox’s AI voice clone from Eleven Labs, so you’re getting her guidance - in her own voice - delivered in a quick and accessible format. It’s a unique blend of innovation and authenticity designed to help you speak with confidence and clarity.
For interviews and longer episodes, check out the Speaking Your Brand podcast.
The script was generated by AI based on past Speaking Your Brand podcast episodes, proprietary frameworks, and years of experience coaching clients on public speaking and thought leadership. Powered by a custom Retrieval-Augmented Generation (RAG) system, the script pulls from a rich library of our expert insights and methodologies. The final episode is voiced using host Carol Cox’s AI voice clone from Eleven Labs, so you’re getting her guidance - in her own voice - delivered in a quick and accessible format. It’s a unique blend of innovation and authenticity designed to help you speak with confidence and clarity.
